Tuesday, July 24, 2007

Luring Customers with Local Call Centers

Finding that the cost savings of offshoring are offset by losses in client retention and satisfaction, British companies are moving support operations back home.

It's no secret that there's something of a consumer backlash against offshore call centers. Some companies, including Dell (DELL) and US Airways Group (LCC), have even pulled some of their call center work back to the U.S. after complaints from customers about everything from foreign accents to the quality of support.

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