Monday, July 30, 2007

Take some self defense against the lead generation killers

A couple of years ago, I was at a party where the host challenged guests to remove a cork from the inside of a wine bottle. It was quite a challenge, the host proclaimed.

One by one, people tried and failed to remove the cork. Then the host began explaining the tricky and complex solution, and people were impressed. However, the host was unable to remove the cork after 15 minutes of fiddling.

Growing impatient, I asked the host if he really wanted the cork out of the bottle. He said yes. So I broke the bottle and handed him the cork. He wasn’t happy with that solution. Apparently it just wasn’t clever enough, even though it worked instantly.

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