The answer to this headline is both "yes" and "no." Customers are not always right, but they are always the customers even when they're wrong. Too many practices have rigid rules and policies. How many times have you heard the answer, "this is our office policy"? This can only be described as rigidity. Every situation calls for some flexibility and leeway. By making your staff adhere to rigid rules, you prohibit them from providing customer service that will benefit your practice and image.
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