The telemarketing guidelines from the Office of the Insurance Commission (OIC) for the sale of life insurance products are certainly creating a significant level of excitement among players in the industry. The leading question is whether the guidelines will help or hinder the industry.
The answer to this question will vary among organisations but in the minds of consumers, it will be perceived as a proactive measure to enhance the environment within which telemarketing is conducted, by a regulator who has the consumer's best interests at heart.
For those organisations that are currently conducting telemarketing in a less than professional manner, the new guidelines will be of concern as they will need to change the way they conduct their business. On the contrary, those organisations not too perturbed by the proposed guidelines are those with "best of breed" telemarketing practices in place.
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Wednesday, August 20, 2008
Telemarketing guidelines: help or hindrance?
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