Friday, June 5, 2009

Philippine Call Centers Ring Up Business

MANILA -- The Philippines and other smaller countries are gaining on what used to be the sole superpower in the global call-center business, India.

The Philippines' share of the industry -- the business of helping people rectify computer problems, pitching magazine subscriptions and other time-consuming tasks -- has risen from virtually zero a decade ago to 15% today, the No. 2 spot, according to Dallas-based Everest Research Institute.

Meanwhile, India's share of the global business-processing market, while growing in value, has fallen to 40% from about 80% in 2004 as the industry spreads to other parts of the world.

This shift isn't because of a sudden aversion to India. India-based call centers still lead the industry, racking up $11 billion in revenue last year, according to the New Delhi-based National Association of Software and Services Companies, compared with the $6.8 billion earned by Philippines-based providers. India's $29 billion-a-year sector for information-technology services dwarfs other contenders.

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