Friday, June 26, 2009

San Francisco Links 311 Call Center to Twitter

Listen up, San Francisco residents. Is there a leaky fire hydrant on the corner? A huge pothole on your street? Unsightly graffiti on your building? Starting today, you can contact city 311 officials via Twitter.

Mayor Gavin Newsom and Twitter co-founder Biz Stone on Tuesday announced that the city's non-emergency 311 information service will accept inquiries and complaints via the ubiquitous micro-blogging service.

To "tweet" into the SF 311 call center, visit sftwitter.sfgov.org. and click the "Follow Me" link to create a two-way follow. Users will then receive an email and/or direct message from the call center with the response, "How can I help you?"

Users who do not have a Twitter account will be asked to register, but they will only have to go through the sign-up process once. The city considered auto-follow, but found that "two way follow makes it easier to create requests."

Users can then write a direct message or Tweet to @SF311 from a browser or smartphone. You can also text complaints from regular cell phones. Address the text to "40404" and type "d sf311 [message]" in the body, remembering to include a space between the "d" and the "s".

Operators are manning 311 calls and inquiries 24 hours a day, though "the amount of time it takes for SF311 to receive the tweet will vary based on the response of the Twitter network," according to the city.

The idea came about after Newsom visited Twitter headquarters several weeks ago and mentioned that a constituent had sent him a Twitter message about a pothole. He and Stone then started talking about "how we can get Twitter to be involved in advancing, streamlining, and supporting the governance of cities," Newsom said at a press conference that was broadcast online.

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