Thursday, July 30, 2009

Call Centers Should Improve Manpower, Expand Industry Base

Touted as the father of the Philippine call center industry, Senator Manuel 'Mar' A. Roxas II enumerated during the fifth Annual Call Center Conference & Expo, which is a yearly event of the Contact Center Association of the Philippines (or CCAP), three challenges that the industry faces to navigate through the economic slowdown that currently grips the globe.

Touted as the father of the Philippine call center industry, Senator Manuel 'Mar' A. Roxas II enumerated during the fifth Annual Call Center Conference & Expo, which is a yearly event of the Contact Center Association of the Philippines (or CCAP), three challenges that the industry faces to navigate through the economic slowdown that currently grips the globe.

Roxas initially pointed at the increasing cost of manpower, locally. "[Data indicates] there has been a 20% to 40% increase in the last three years in the cost of manpower. What used to be entry-level Php10,000 to Php12,000 per person, now, there is great competition and starting [pay] has to keep up with Php15,000 to Php20,000 per person simply to be able to access and secure the manpower," said the legislator who was the keynote speaker of the said event.

"It is in our interest not to price ourselves out of the market. If we do, we gain the reputation internationally among customers that we no longer offer value for money proposition. They will start shying away [because of this] and all the hundreds of thousands of potential jobs that could have come here have been put in peril," he warned.

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