British Gas Business (BGB) has appointed integrated multi-channel communications company Broadsystem to undertake a lead qualification telemarketing campaign targeting local authorities. The project, was awarded to Broadsystem following the successful completion of a similar project for British Gas Business in 2006.
Broadsystem will undertake outbound calls for a period of three weeks in order to gather data from British Gas Business (BGB) prospects in the Local Government sector. The lead generation exercise is primarily aimed at procurement managers within Local Authorities within the UK.
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Broadsystem will undertake outbound calls for a period of three weeks in order to gather data from British Gas Business (BGB) prospects in the Local Government sector. The lead generation exercise is primarily aimed at procurement managers within Local Authorities within the UK.
Read More Article...
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