With the Do-Not-Call (DNC) registry kicking in from September 1, 2007, the domestic outbound telemarketing industry expects about 25% slowdown in hiring and turnover growth. In the next few months, an estimated 20-25% reduction in calls (3-4 lakh calls per day) is also expected.
But here is the real impact for the industry. Small shops are expected to close but larger telemarketers (greater than 1000 people) stand to gain as large customers have started migrating processes to them. It would also lead to large scale consolidation as many small telemarketing shops which have failed to register are willing to be acquired.
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But here is the real impact for the industry. Small shops are expected to close but larger telemarketers (greater than 1000 people) stand to gain as large customers have started migrating processes to them. It would also lead to large scale consolidation as many small telemarketing shops which have failed to register are willing to be acquired.
Read More Article...
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