Thursday, November 5, 2009

American Airlines call center comes to India

New Delhi: American Airlines, a founding member of the Oneworld Alliance, has announced the shifting of its Asia-Pacific call center operations
to India, from Australia.

The airline has appointed Bird Information Systems (BIS), a technology provider of automated aviation and travel-related software solutions, to provide call centre services for travel-related queries of its customers not only in India, but the entire Asia-Pacific region.

This agreement follows an earlier City Ticket Office (CTO) agreement, which American Airlines had signed with the Bird Group last year. American Airlines currently operates a daily Delhi-Chicago non-stop service with connections to more than 125 cities in the United States from Chicago.

As part of the long-term agreement signed between the two companies, Bird will provide American Airlines call centre services round the clock to handle all customer requests relating to travel bookings, reservation, fares, ticketing (including e-tickets) and other general information related to the airline. While the outsourced City Ticket Office operations run in four major cities namely Delhi, Mumbai, Chennai and Bangalore, the outsourced call center operations from its office in Connaught Place, Delhi.

“At American Airlines, our entire focus is on providing a seamless and unique flying experience to our customers. India is a strategic market for us and we are pleased with the excellent response received for our Delhi-Chicago nonstop service. Carrying forward our relationship with India, we are pleased to announce our Asia-Pacific call center operations being shifted to India, in partnership with the Bird Group. Bird is a leader in travel technology and services industry and this partnership will ensure that qualified and experienced people in the airline industry will serve our customers’ needs,” said American Airlines regional manager Nisha Maharaj.

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