Sunday, November 11, 2007

Don't call or email - phone and internet users are locking out advertisers

BY THE end of November 2 million Australians will have logged their phone numbers with the Do Not Call Register, blocking any commercial telemarketing efforts.

It's an impressive number for just six months work from the Australian Communications and Media Authority, which launched the register in May.

With the help of some Federal Government funding, the authority has tripled the number of Do Not Call registrations the industry body, the Australian Direct Marketing Associationhad on its books until May. To be fair, though, the association's annual budget of $20,000 to manage 600,000 names is laughable compared to the $30 million allocated to the bureaucrats to do the same job.

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