“There's a traditional perception that debt collectors are tough, that they rough people up,” Manu Sharma, a smart Indian executive, said from his sleek office in Delhi's outskirts. “That's not how we work”.
Welcome to the touchy-feely world of outsourced debt collection, an industry in the throes of rapid expansion as India's call centres - famous for flogging computers, life insurance and mobile phones - now look to cash in on the global credit crunch.
Forget the old image of the debt collector as a menacing ogre out for his pound of flesh. Mr Sharma, who heads a 200-strong team that makes thousands of call to American homes every evening, is one of a new breed who are chasing - ever so sensitively - the growing horde of hard-up Westerners.
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Tuesday, July 29, 2008
Indian call-centre workers demand money without menaces
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