There is saying “customer is god”, “customer is everything”, “businesses are from customers, customers not from business”, “if you don’t care your customer then other will do”. All these sayings are leads to only one conclusion, all businesses needs customers, the more customers you attract – the more your business grow. In all this often business and corporate forgets the existing customer’s value. You've read the studies that show it costs many more times to win a new customer than to retain an existing one. You know the secret to making use of this statistic is to increase customer loyalty. But since customer loyalty is not something you can go to OfficeMax and buy, you may be racking your brains trying to figure out where to start improving the loyalty of your customers.
Some of the facts might surprise you. According to some researches the reason most customers leave has nothing to do with the product. In fact, most customers say they are satisfied right before leaving. According to Allegiance, Inc., a provider of enterprise feedback management (EFM) solutions, companies need to go beyond customer satisfaction to build loyalty and engagement. To keep companies from having to spend the extra money to replace lost customers there are some simple ways, methods to retain the customer loyalty in your company and product.
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Some of the facts might surprise you. According to some researches the reason most customers leave has nothing to do with the product. In fact, most customers say they are satisfied right before leaving. According to Allegiance, Inc., a provider of enterprise feedback management (EFM) solutions, companies need to go beyond customer satisfaction to build loyalty and engagement. To keep companies from having to spend the extra money to replace lost customers there are some simple ways, methods to retain the customer loyalty in your company and product.
Read More Article...
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