Monday, September 10, 2007

Call centres do nothing to help the customer

WHOEVER thought up the idea of call centres must have had a stake in the medical industry. There is nothing more sure to send your biological being into a spin as trying to get hold of a company and being completely stone-walled.

Call centres were invented with cost-savings, and not customers, in mind.

You first listen to an automated message of how important your call is, and that it will be recorded for quality purposes. (The first is a lie, and if they ever listen to those recordings, they will immediately abandon them).

Then comes the inevitable list of up to nine options, with an additional one to speak to an agent. Some companies have even added the option of listening to them all again.

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