Friday, October 26, 2007

12 Principles that Drive Profitable Customer Relationships

A dozen time-tested fundamentals that will help your organization achieve greater success.

If you’re still trying to sort out what customer relationship management really means, you're not alone. The term has been so hyped and so broadly interpreted that it remains a source of confusion. And once codified as a popular business movement, terms tend rise and fall with the trends of the day.

But it’s important to remember that building profitable customer relationships will never go out of style. From the days of the corner store in centuries past, to the global enterprises of the future, the following 12 principles will remain the backbone of building a successful business. Each is both compelling on its own and intertwined with the others — there is no question, though, that customer relationship management as an integrated whole is greater than the sum of these parts.

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